#1 Top Producing Realtor in Coal Harbour*
Targeted Marketing
Years of experience in Vancouver's condominium market has taught me a lot, but most of all that marketing must be targeted to be effective. Advertising a $4,000,000.00 luxury waterfront condominium in an alternative downtown-weekly, whos readership consits mostly of young renters, is a waste of time and money, not to mention paper.
Careful historical tracking and analysis of buyer's inquiries has resulted in a highly refined, targeted marketing program that focuses on connecting with buyers who are most likely to buy a luxury downtown condominium.
Here's our strategy:
1. Pricing
This is where 80% of your marketing is done right off the bat. It's fair to say that in Vancouver, real estate is a sport. Buyers know value and if you over-price, you're property simply won't sell. Intelligent pricing is paramount. Without it, all the other marketing efforts are useless.
Shaun's 2-pronged pricing approach:
A) Identify the property's true market value; and
B) Help you decide how to get there.
WARNING: in Vancouver's real estate market, it is much easier and potentially more costly to over-price a property than to under-price it. Over-pricing results in frustration, stress and expired listings. Intelligent pricing often generates multiple offers resulting in a quick sale at the highest price. Quick sales are often the best sales in terms of sale price.
2. Professional Photos and Video Tours
We employ professional photographers and videographers to make sure your property is best represented. Please click on the following link to view an example of one of our listing videos.
http://www.shaunkimmins.com/ActiveListings.php/Details/188/video
3. MLxchange.com (the realtor's MLS system)
MLS is unequivocally the best and fastest way to expose your listing to the widest possible market. As long as you want your property listed in MLS, your listing will be featured in realtor's MLXchange MLS system, reaching tens of thousands of licensed realtors and buyers.
4. www.realtor.ca
The vast majority of buyers who contact me about a listing say they have have seen the listing online and realtor.ca is a very effective tool in this regard. Every property listed in MLS will be automatically featured in realtor.ca. This site is accessable to anyone with internet access. Please click on the page below to launch realtor.ca to see how it works.
5. www.Realtylink.org
Realtylink works in conjunction with mls.ca and features open houses and photo/video tours. Like mls.ca, all of my MLS listings are automatically featured in realtylink.org. Please click on the page below to launch realtylink and see how it works.
6. www.shaunkimmins.com
We are committed to taking advantage of the ongoing evolution of internet technology. As a result, shaunkimmins.com is becoming an increasingly effective means of marketing your property. Shaun's website ranks highly in Google's seaches and paired with our other targeted marketing, is specifically designed to sell your property.
We are currently adding new video capabilities and content that will help furnish viewers with much of the information they need to help them make a purchasing decision. We do this by displaying professional photos & videos of your listing, floorplans, maps and detailed descriptions of your property. Our new video broadcasts will feature presentations on market conditions, statistics, tips for buyers and sellers and in-depth property and area tours.
7. Auto Blog (through Feedburner) direct to email inboxes
All our listings, sales and blog are now available automatically by email. Everyone who enters their email address in the field on our home or blog page automatically receives all of our market updates, listing and sales activity and video content via email. We currently have an email database of over 1000 such subscribers. Click here to view our blog. You can enter your email in the field on the right side to subscribe. Click here to see our blog's RSS Feed.
8. Electronic Flyers (Vancouver Viewsletter)
We create and email an informational e-flyer to our entire email database. The flyers contain specs, floorplans, descriptions and professional photos as well as links back to shaunkimmins.com for more information. A new flyer goes out to our entire database for every new listing. Click here to subscribe (via Constant Contact). See the sample screen-shot below:
